Two products can solve the same problem with the same value proposition, yet build very different businesses depending on their customer segmentation & pricing strategies. In this post we thought it would be interesting to dissect customer segmentation strategy, and how almost every company has ... (more) We’ve been thinking a lot about how an enterprise startup’s distribution strategy leads up to product/market fit and beyond. Customer acquisition in enterprise can be a very elusive strategy to capture. We found that there’s not too much content out there - especially on enterprise startups - so ... (more) Our good friend and trusted advisor Eghosa Omoigui wrote thought-provoking post on this topic on the current state of venture capital and the “Series A Crunch.” His post inspired us to explore the importance of finding conviction in the investors you decide to partner with.
There’s a lot of fund... (more)